You are a dentist, you are a doctor, you are a yoga instructor, you are a florist…. so why should you engage in article marketing?

Article Marketing is a very inexpensive way to establish yourself as an expert, and to get free publicity for your site, and your site will get people to your door.

What is article Marketing?

Article Marketing consists of writing, or having written, articles from 400 to 600 words each that take in general about your expertise. They cannot advertise you, or promote you in any way other than the link to your site in your bio. So you must write the articles very carefully.

Why does it work?

The reason this helps drive traffic to your site is that you can take one article and place it on many different article marketing sites. You do not use this article on your website, but you place it on as many article marketing sites, and other websites, as possible, and in as many ezines as possible.

Doing this will give you one way, in bound links to your website, as well as provide important information to potential clients, and establish you as an expert.

What kind of articles should I place?

Your articles should be well written and targeted to your specific customer and between 300 and 600 words.  They should be search engine optimized, using relevant keywords in the right ratio to attract your targeted clients.

Do I have to write these articles myself?

You can have these articles written for you by a ghost writer, you can even use PLR (private label rights) and rewrite them, although some places will ask you not to. However, if you rewrite it sufficiently you can use it. The trick is to make sure it is original by checking it with a service such as copy-scape, or others like it. If you can afford it, you can have these articles written for amounts from .02 cents per word and up – depending upon the quality you want.

I highly suggest you do not use automatic article spinners because these articles look horrendous and use the wrong words much of the time. While you may very well get traffic this way, it will not be targeted or relevant traffic. So remember that all traffic is not created equal. You do not just want traffic, you want quality traffic that consists of your target market who wants your product, from you.

For more information about Article Marketing you can order our course, or you can see PLR at Choice PLR, or you can contact the vendors on this site if they specialize in content production or article marketing.